According to Niharika Agarwalla and Siddhant Digvijay Jaitha, a dynamic brother-sister duo and Co-Founders of Crunch & Munch, everyone has midnight cravings and always wants things to Munch on. "So why not Healthy Snacks which have a low-calorie count," they ask. They have taken it upon themselves to provide these nutritional snacks to everyone possible. Their motto behind Crunch & Munch is 'Eat right with a healthy bite, which also is the brand's tagline.

Siddhant feels that if one eats clean and healthy food, and has a disciplined lifestyle, then you are on the right track. He himself suffered from Type- 2 Diabetes, and with his sheer determination and willpower, not only did he reverse his diabetes but also became a live example to people out there that nothing is impossible if you have the grit and determination to do it. He has written a book on his personal health journey called 'Live Life the Healthy Way' which is available on Amazon Kindle. So Crunch & Munch Healthy Snack Brand is very close to Siddhant's heart.